The OnePlus 11 appeared in its first official teaser

The OnePlus team marked its 9th anniversary in China, and as part of the event, we were treated to an official teaser for the upcoming OnePlus 11 flagship smartphone, which is expected to launch in early 2023.

Although we don’t see much in the teasingwe get a decent glimpse of the large camera bump on the back of the phone, branded Hasselblad (it’s the camera company OnePlus has partnered with in recent years).

A rough translation of OnePlus’ post on Chinese social network Weibo suggests we’re about to get a ” future performance leader ” who ” will defy many impossibilities in the industry “. Now it’s up to you

The recent merger between OnePlus and OPPO was widely discussed at the anniversary party: OPPO is apparently investing huge sums in OnePlus products as part of a ‘dual-brand’ strategy for the single company in the future. This means that Find and Reno smartphones produced by OPPO will continue to appear alongside the OnePlus series of handsets, although it remains to be seen how different the devices will be in the future.

We’ve already seen plenty of rumors and leaks surrounding the OnePlus 11, including renders showing the handset in black and green. OnePlus normally launches itsfloretsin the first months of the year, but the teaser simply says that the OnePlus 11 “will be available soon”.

The question of price

The first OnePlus smartphone debuted in 2014, and back then the goal was simple: specifications and build quality very close to thefloretshigh-end, at a price significantly lower than that of iPhones and Galaxys on the market. Over time, OnePlus slowly moved away from this strategy, producing more expensive smartphones while launching the OnePlus Nord series to offer mid-range smartphone buyers better value for money lower down the price scale. price.

With the merger with OPPO now complete, it’s a chance for OnePlus to reset, and decide exactly what it wants from its high-end smartphones. The OnePlus 10 Pro launched in 2022 offered a generally excellent experience at a reasonable price, although it had its weaknesses.

From everything we’ve heard about the OnePlus 11 so far, it looks like it could compete with Apple, Samsung or Google for 2023 – but as always, price is going to be crucial.

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