In China, half of Tesla’s sales are made through the brand’s website. A figure that could even approach 100% in the United States, while the firm had chosen to close some of its concessions.
Today, buying a car is easier than ever. Indeed, in addition to traditional concessions, more and more brands also include order your vehicle online, without having to move. Tesla was also one of the precursors in the field, offering configuration and purchase directly from its website for many years. Since then, some manufacturers have followed suit, including Peugeot and Citroën.
A growing practice
According to a 2020 study by the gartner cabinetonly 1% of new cars were sold online. But the Covid-19 crisis has undoubtedly strongly encouraged the acceleration of the development of this practice, while specialists believe that 20% of automotive purchases will be made online by 2025.
But some brands are more advanced than others. This is precisely the case of Tesla, which has always relied on this strategy for many years. So much so that this method has now entered the customs of customers, especially since they generally present themselves a greater appetite for new technologies.
More than 50% of Tesla’s orders in China are placed directly on the official website, which is an exaggerated percentage. Does anyone know the percentage in the USA?
— Chris Zheng (@ChrisZheng001) December 15, 2022
According to information from the Chinese site It is the housearound 50% of the brand’s car sales are made online, through the official website. Data also confirmed on Twitter by Chris Zen, a well-known tech analyst. The latter also wondered about the proportion of online purchases in the United States.
A question to which the Tesla specialist, MilMileBattery replied in a comment, saying that this figure is close to 100%. However, it is quite possible to buy a car physically, while North America currently has 222 dealerships according to figures from ScrapeHero. Most are then grouped in California, the brand’s former headquarters, as well as in Texas, where it is now based and where the Austin factory was built.
Towards a closure of concessions?
For now, we do not know the percentage of online purchases of Tesla in France, but there is no doubt that it must also be higher than for other manufacturers. Anyway, this strategy seems to be working for the brand, which announced it in 2019 in a press release planning to close several dealerships. The corn ? Save money and encourage customers to order directly through the website.
This announcement was also linked to the launch of the Model 3 at 35,000 dollars, sold for some time in the United States, while the cheapest version is currently displayed at 53,490 euros. , things have changed somewhat, since when the firm still continues to open new dealerships. While developing online sales, now offering purchases directly from smartphones.
At the end of November, the brand indeed implement its largest branch in France, located in Val d’Europe, in Seine-et-Marne. Openings which are therefore multiplying, but which should not jeopardize the launch of a more affordable sedan (the possible Model 2), while this one was recently developed by Elon Musk.
All of this is undoubtedly due to the sales of the brand, which has been doing quite well for some time. In Europe alone, the Model Y and Model 3 were the most registered electric cars from January to October, despite uneven deliveries due to very specific logistics. In China, on the other hand, the situation is a little more delicate, as Tesla multiplies seduction operations such as lowering prices and the return of the sponsorship program to try to sell off its surplus stock from the Shanghai factory.
If the Tesla Model Y is the second best-selling vehicle in China in November, the brand seems to be experiencing some difficulties. Sales down despite falling prices and reduction in…
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