Samsung would have no financial limit to dominate Apple on the high end

Samsung is visibly seeking to regain its acclaim on the ultra high end, where Apple is doing very well. To do this, the Korean firm would deploy a new strategy: to strengthen its competitiveness without looking to create the best possible products.

Samsung Galaxy S23 Ultra // Source: OnLeaks

For 2023, Samsung leaders will have their own vision of the new strategy to adopt. The Korean media Hankyung think in any case to have heard of certain tracks mentioned, including one which would have even been presented by vice-president Han Jong-hee to the “Device Experience” division of the group.

The idea is simple: to be even more competitive than usual – especially on the high end – without looking at the expense. In short: Samsung ignores cost reductions and simply wants to offer the best smartphones on the market, in order to get a good head start on its best enemy, Apple.

Focus on processors

To do this, the market leader should focus on optimizing processors for its most expensive range. How? Still hard to say. But the will of the management is to reduce the gap dug by Apple in this specific area, and to regain the confidence of users, we can read.

It is true that in recent years, Exynos chips have still not lived up to our expectations. Above all, this SoC equipped the European Galaxy S, when the Galaxy S reserved for the American market in particular, benefited from a generally more powerful and better optimized Qualcomm Snapdragon processor.

To restore justice, Samsung should as early as 2023 install the latest Snapdragon chip generally in the Galaxy S23s planned for the Old Continent. A great first step to reinforce their added value. Also, the manufacturer could beef up its game in the foldable phone market.

As we know, Oppo is coming to France with the Oppo Find N Flip 2, a foldable clamshell expected in the first quarter of 2023. This future competitor to the Galaxy Z Flip 4 and Z Flip 5 clearly has assets to put forward, to the point of overshadow Samsung’s Flip. On this point, the Korean manufacturer will have to pull out the muscles if it wants to maintain its market share.

Do not neglect the mid-range

That Oppo is launching with a foldable flap was not surprising because of the excellent sales figures for the Z Flip communicated by Samsung – 7 million Flip, against 3 million Fold. The general public therefore seems to throw its evolution on this type of format which proves to be very practical on a daily basis.

However, the mid-range segment should not be neglected, alert Android Authority. An oh so competitive segment in 2022, where beautiful references have been offered throughout the year: from the Xiaomi Redmi Note 11 Pro Plus to the Samsung Galaxy A53 via the Nothing phone (1), Google Pixel 6a or Oppo Reno 8.

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