OnePlus 11 5G, partnership with Oppo… OnePlus turns 9 with announcements

OnePlus has just celebrated its ninth birthday, and is organizing a small party for the occasion. The brand takes the opportunity to unveil its release schedule, particularly with regard to its next OnePlus 11 5G.

The new smartphone, as well as the OnePlus Buds Pro 2 listeners, will be presented on February 7 in India during a special event called Cloud 11. The firm has already poured out on the mobile, confirming the presence of the Alert Slider , a physical switch that allows you to switch to silent or vibrate mode in the blink of an eye. The photo part should once again benefit from the expertise of Swedish Hasselblad.

Good news, since these two features had disappeared on the recent OnePlus 10T. The device could be sold at a lower price than its competitors. A way to reconnect with the brand’s DNA, which has faded somewhat in recent years. The OnePlus 10 Pro, for example, costs €919 in its 8/128 GB version when it is launched.

Strategic partnership

OnePlus also announced the establishment of a new strategic partnership with Oppo, of which it is a subsidiary. The brand’s smartphones will be exclusively online in China, but will benefit from Oppo’s network of physical stores for repairs. OnePlus should not, however, change its method of marketing in other markets.

The manufacturer explains that this strategy could allow it to trim its margins as much as possible, and thus offer more attractive prices for consumers. The brand hopes to recreate the enthusiasm of yesteryear around its products. But other competitors have appeared since, and display similar promises.

Advertising, your content continue below

Leave a Comment