On the menu of the 5 campaigns this week: Lidl is embedded in dark rooms, Samsung makes fun of Apple, Netflix is displayed in airports and the NBA presents its Christmas advertising spot.
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Antoine Griezmann, PMU horse racing betting ambassador
The Blues leave Qatar with the silver medal of the World Cup after a cruel defeat against Argentina. For the first time, on the occasion of this match, the playmaker Antoine Griezmann appeared in the last campaign of PMU, created to promote his Quinté + spOt, a bet which is based on that of the others. Horse betting thus becomes… a collective activity! Imagined by the creative agency Buzzman, it features the footballer, brand ambassador since May 2021, taking care of the various bettors. He starts to cry, a pen has run out of ink… No problem, Grizou is here! It thus hopes to put bettors in the best conditions to allow it to win thanks to its Quinté + spOt. The campaign, consisting of a 30-second TV film and 15- and 30-second web formats, has also been airing on radio since December 18.