Crisis in tech: why Apple is doing much better than all the others

The breakdown of growth in tech? Not at Apple! After a disastrous week for the industry – $800 billion in market value went up in smoke after poor results from Snap;Meta and Amazon – Apple’s performance in 2022 offers a stark contrast. Not only does the apple brand resist, but it also pays for the luxury of reaching new heights.

For the first time, the group has practically reached the bar of 400 billion dollars in turnover, according to the annual results (shifted exercise) published Thursday evening. And with 99.8 billion in net income, only a few days will be enough for it to cross the 100 billion threshold. A very commendable growth therefore which allows it to approach the Christmas period, the fastest for iPhone sales, with great optimism. On the stock market, Apple’s price has lost “only” 20% since the start of the year, when that of Meta was divided by three and Snap by… almost 5.