Apple is bringing us a blazing winter in its new Airpods Pro campaign. The music in the ad is the Bhavi & Bizarrap track titled “Puff”.
The Apple Airpods Pro Christmas 2022 ad: Share the joy
In its new Christmas marketing campaign for its Airpods Pro, Apple “Share the joy” chose to take us to Argentina. The film made by the agencies TBWA and Media Arts Lab features a couple who traveled to Buenos Aires to spend a warm Christmas. In the café where they are sitting and which is completely empty except for a woman behind the counter, the two lovers are bored. The TV announces the imminent arrival of Christmas and despite this, no atmosphere. The man then decides to put some music on his Iphone and it activates the sharing function for the Airpods Pro.
The woman then has access to her companion’s playlist and there the atmosphere is set. The two young people get up and start dancing. They perform a choreography and find themselves in the street in front of passers-by totally indifferent to this attitude which is still out of the ordinary. The ad brings a winter touch since each time one or the other touches an object, the latter disappears in an explosion of snowflakes. The commercial ends with the two young people shaking hands and they too disappear in a snowy whirlwind.
What is the music for the Apple Airpods Pro Christmas 2022 ad?
The music in this AirPods Pro ad is danceable and catchy. It begins with Latina sounds before taking on a trap rhythm. For a few years now, Apple seems to appreciate this type of sound to promote its products. We remember the commercial for the AirPods Pro 2021 which had as its soundtrack the piece “Fall apart” of Young Franco. The title we hear is artists Bhavi & Bizarrap. This is the piece “Puff” which was released in 2022.
Bavi is a rapper of Belgian nationality. He evolves in the register of Argentinian Trap music and hip-hop as well.
Weird from his real name Gonzalo Julian Conde is an Argentinian record producer and DJ. He evolves in the register of EDM music, Latin music, trap and rap. Bizzarap spent his very young musical career with electro. He then took music theory and piano lessons before producing his first sons. Bizzarap really entered the circuit when he was 19 years old. When he starts remixing songs from other artists and organizing freestyle battles. He is now the most listened to Argentine artist in the world on streaming platforms.
The new Apple Airpods Pro
Apple’s next-generation Airpods are currently the only wireless earbuds with noise-canceling technology. This for a perfect sound immersion. They also have a transparency mode that allows you to hear what’s going on around you and not be completely disconnected from reality.
The Airpods Pro have a silicone tip that perfectly matches the shape of the ear canal. They also allow them to be placed perfectly and they are available in 3 sizes. To avoid the risk of loss. AirPods Pro are water and sweat resistant. They offer optimal call quality, even when it’s windy. The wireless headphones also offer more than 24 hours of autonomy with the case and 4.5 hours of listening without recharging. Finally, with the sharing mode, you can share your playlist and enjoy an extraordinary sharing experience.